User Heatmaps and Recordings with Hotjar

We recently stumbled across Hotjar, a simple-to-use tool that allows you to view how users are interacting with your site. Hotjar will create heatmaps (like the one below) that represent how users are clicking, tapping, and scrolling. The tool also provides recordings of real users as they navigate across your webpage (with mouse tracking too).

Of course, the tool alone will not give you all the answers around a user’s needs and expectations, but it’s an easy and insightful place to start.