An entrepenuer, working on an RV / Mobile Home rental business, writes:
“At first I was set on naming it Recreationist, but the more I thought about it, the more irrational it seemed to choose a domain based on my own preferences. While I had a good feeling about Recreationist, I’m fundamentally skeptical of my own and everyone else’s intuition”
So he went ahead and tested 17 names by creating identical Google Adwords campaigns for each name.
“The winner, by a landslide, was rvmenu.com“
It had a much higher click through rate than the other names, suggesting that it can be an overall better domain name / business name (especially if online advertising will be a key customer acquisition tool).