Everyone sends their users a “Welcome” email. You might be using Sendgrid or Mailgun for your transactional emails (Welcome, Forgot Password, etc.). And you’re probably using MailChimp,Constant Contact, or some other similar tool for your marketing emails (newsletters, new product announcements, etc.).
You might want to think about going wild with your transactional emails. There has been a boom in tools that let you:
- Define a bunch of events (Upon Signup, Three days after signup, After user does task X, after user touches feature Y, etc.)
- Send out very personalized emails when those events occur.
Some tools you might want to check out include:
Patrick McKenzie put together some really great info on the topic.
The bottom line: emails work. It’s still one of the most powerful channels out there (like it or not).