About

Iteration Group is a boutique consulting firm that focuses on product strategy, user experience, design and software development. We research, design, and build digital products that people want and love to use.

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We work alongside startup founders and business leaders to help them nail their product vision, distill their rough ideas into concrete product designs, create wireframes and prototypes, get user feedback, create final designs, build prototypes, build mobile apps, build web apps, build web sites, and more.

Our work ranges from mass-market consumer offerings to mission-critical behind-the-scenes enterprise projects. We build new and innovative apps from scratch. We modernize and refine existing apps that are used by millions of people each day. 

We have contributed to the success of established industry leaders and young startups. We’ve helped raise millions of dollars in venture capital and contributed to successful acquisitions and exits.

Our clients are in Healthcare, Education, Ad Tech, Loyalty, E-Commerce, Food Service, and other industries.

Our team includes information architects, UI / UX designers, web designers, mobile app designers, graphic designers, front-end software developers, back-end software developers, and more.

Our Team

Yarone Goren

CEO & Founder

Yarone builds, launches, and grows technology startups. He is highly technical and focuses on understanding the needs of users, respecting the capabilities and limitations of available technology, and designing products that improve lives.

Ashley Moje

VP of Operations + Partner

Ashley oversees all company operations and day-to-day activities including managing client projects, training and hiring key team members, and instituting process. She studied at the University of San Francisco where she graduated with honors.

Lana Nguyen

VP of Biz Dev + Partner

Lana manages all of the company's marketing and business development initiatives. Lana earned both a BS in Math-Econ and a BA in Communication from the University of California San Diego, where she graduated Cum Laude.

Nick Toga

Creative Director

Nick is passionate about merging thoughtful user experience and visual design to solve problems. He brings in over 7 years of design experience and holds a BA in Fine Arts (Graphic Design) from Art Center College of Design where he now serves as an Adjuct Instructor.

Lis Hubert

User Experience Strategist

Lis focuses on strategy and UX for products that are meaningful to users while being good for the businesses who serve them. Lis also is a seasoned industry writer and speaker at conferences around the globe. Lis holds a BS in Management Information System from the University of Connecticut.

Diana Sonis

Senior UX Strategist

Diana is a product designer with over 10 years of extensive business experience. She specializes in User Experience and Customer Experience Design & Strategy, as well as Information Architecture. Diana serves as a board member of SVN International Corp. and is a graduate of New York University.

Yossi Langer

User Experience Strategist

Yossi has been solving user experience design, usability, and human factors problems for mobile and web applications for 15 years. Yossi previously led product and user-experience teams at Viacom (where he created the "Lean Testing Lab"), Fotolog, American Express, and AOL.

Joey Kantor

User Experience Strategist / UI Designer

Joey is a UX / UI designer steeped in cross-disciplinary, cross-platform experience. From research to final pixel, Joey is dedicated to a deep understanding of user needs such that design features effectively fit their lives. Joey has a Masters of Arts from King's College, University of London.

Orlando Sanabria

Web / Mobile Designer

Orlando strongly believes in clarity, simplicity and well thought out ideas when designing. Orlando is also currently an Adjunct Instructor at Art Center College of Design where he also received a BFA in Graphic Design.

Raquel Gonzalez

Web / Mobile Designer

Raquel is a lead designer at Bold Collective with a strong focus in creating pixel-perfect user-interfaces, info-graphics, icon systems and branding for desktop, web, and mobile. Raquel received her BFA in Graphic Design from Cal Poly Pomona.

Kofi Aidoo

User Experience Strategist

Kofi is an Information Architect and Interaction designer. Kofi spent 8 years in mobile and medical research and then 5 years in Industrial Design and design strategy. Kofi has a Masters in Industrial Design Engineering from the Royal College of Art.

Courtney Laffey

Product Lead / UX Designer

Courtney focuses on finding solutions that merge the needs of users, businesses, and systems at large. She she graduated Magna Cum Laude at NYU with a B.S. in Communications. She is also a teaching assistant for UX courses at General Assembly.

Naomi Dam

Office Assistant

Naomi supports the Iteration Group team in administrative tasks, user experience research activities, and serves as a project manager. She earned her Bachelor’s degree in International Studies from Virginia Tech.

Danielle Lehman

Technical Product Manager

With over 10 years experience, Danielle works with developers to ensure everything is ultimately in line with the vision of the business and design. Danielle graduated from the University of California, Santa Barbara with a B.A. in Communication.

Isabelle Su

Product Lead

Isabelle is a UX Designer, Researcher and overall problem solver who loves to think creatively about how to bridge the gap between the business and the user. She graduated from University of California San Diego with an Economics degree.

Kintu Racca

Product Lead

Kintu is UX/UI designer with a background in engineering. Kintu has worked with clients like PepsiCo and Orangina Schweppes to improve their IT processes. Kintu holds a Masters in Information Systems Management from University of Sheffield, UK.

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