Watch “What’s Next for Texting” By Yossi Langer

It’s up! Check out Yossi’s talk at Inman Connect San Francisco this past August, and don’t forget, if you want a copy of the presentation and full user interview notes, click here.

Feel free to leave us a comment below – we’d love to hear your thoughts and feedback.

Congrats to Our Client CoreLogic

Congratulations to our client, CoreLogic, who received an Inman Innovator Award in Technology for their Trestle dashboard!

We’ve been collaborating with CoreLogic on Trestle for several months. The Trestle dashboard allows brokers as well as tech companies to easily integrate data from multiple MLSs with agent tools and websites by creating a single standardized data feed.

1-800-PetMeds Launches Redesigned Website

Congratulations to our client, 1-800-PetMeds, who recently launched their redesigned website 1800PetMeds.com!

Early last year, the company asked Iteration Group to completely redesign and modernize their current e-commerce website (for desktop and mobile). The site is a leading online retailer of pet-related products and is responsible for the vast majority of the company’s revenue.  The project was led by Iteration Group UX Strategy expert, Jaime Levy, who carefully laid out and tested the new designs with the aim of improving important performance metrics.

1-800-PetMeds Director of Marketing, Alex Irvin stated that “The fresh, functional new responsive design was developed with ease-of-use for the customer as our top priority. […] Our customers will find great improvement in our navigation and check-out process, as well as a fresh presentation of all of our educational articles. ”

You can read the full press release here.

Clareity Security Releases New SSO Dashboard that has Customers Raving

Congratulations to our client, Clareity Security, who recently launched their new Single Sign-On Dashboard! Version 3.0 was released in October, and the feedback has been very positive with users raving that the new design is sleek, modern, mobile responsive and easy to navigate.

In their press release, Clareity states that:

With Iteration Group’s design expertise and Clareity’s knowledge of the real estate industry, the two teams collaborated to create the “dream dashboard” for agents, brokers and other real estate professionals.

Yossi Langer Presents “How to Uncover Your Next Million-Dollar Idea”

Iteration Group Principal and expert on product strategy and user experience design, Yossi Langer, was invited to speak at the 2015 ASI Power Summit this November in Dana Point, California where he presented “How to Uncover Your Next Million-Dollar Idea.”

The ASI (Advertising Specialty Institute) Power Summit is an exclusive conference for influential business leaders and decision makers within the promotional products industry (a $20.5 billion dollar market here in the U.S.).

Following his presentation, Yossi led a workshop where executives and staff members from leading companies within the industry discussed how to create great ideas from scratch.

Special shoutout to the ASI Summit team who put together this fantastic event and allowed us to be a part of it.

A Note About Initial UX Thoughts and Observations

Sometimes we are asked by clients to provide some initial thoughts, observations, and feedback regarding the user experience of their existing web site, web application, or mobile app.

Path of Least Resistance

Users have figured out a shortcut from one building to another – right through the plants! If it were time to re-do the landscaping, would you put up a sign (No Walking Here!) or install a set of stairs? Source: BadDesigns.com

In the spirit of imparting a sense of how we think and how we work, we’re happy to do so.  But, we always caveat our comments by saying that normally, we would first want to spend some time:

  • With you, the client, better understanding the situation, what users have told you about what they like and don’t like, what you think is working / not working, what is the business trying to accomplish, etc.
  • With users, listening to what they have to say about the application, what they like, what they dislike, how it fits into their life, how they think it can be improved, etc.
  • Looking at competing / similar / adjacent applications. What can we learn from the similar products that have been designed, built, released, and refined many times over many years? What do we think about them? What do these products tell us about what we want and what we don’t want? What do users tell us about these products? How do these similar products actually perform when presented to users?

While we are user experience design professionals who can apply web and mobile design best practices and also have strong intuitions (due to our experience designing dozens of products over the years) around how to improve usability, we believe that domain expertise (e.g. knowing the business inside-and-out) and listening carefully to users is critical to designing a great tool to make the user’s life easier.

 

UX Designer

Looking for a UX Designer?

Iteration Group is a “boutique” firm that works with a small number of clients, helping them with expert UI / UX Design and App Development for web and mobile.

We work closely with large consumer and enterprise brands to help them nail their product vision, distill their rough product ideas into concrete product designs, create wireframes, create final designs, build prototypes, build-out their products, and more.

Our clients are in Financial Services, E-commerce, Healthcare, Education, Ad Tech, Loyalty, Food Service, Entertainment, and other industries.

Iteration Group’s Jaime Levy Releases “UX Strategy” Book, Published by O’Reilly

We’re proud and excited to announce that Jaime Levy, Iteration Group team member and Engagement Manager on client projects, recently released her book UX Strategy: How to Devise Innovative Digital Products that People Want. This guide breaks down the complexities of UX Strategy into lightweight techniques and tools that can be employed on any web, mobile, or desktop software project.

Throughout her career, Jaime has taken a hands-on role consulting in the areas of research, product definition, and interaction design for large consumer and e-commerce web projects at AOL, Honda, Target, Disney, ABC, and other industry leaders. In addition to working on client projects, she served as a Professor of User Experience Design at NYU, Art Institute of California, UCLA, and USC, where she is currently teaching a graduate level course (part-time) titled “User Experience Design and Strategy.”

Jaime-LevyJaime has recently held multiple book launches and presentations across the country including New York City (as seen above) and Santa Monica, CA. Over the next few months, she will be speaking at multiple conferences and events to share her knowledge as a world-class expert in User Experience Strategy. Grab a copy of her book today on Amazon.com.

 

 

FitnessBuddy – Great App, Can Be Even Better

Some of us here at the office use FitnessBuddy for our workouts.  Great way to get some guidance when you hit the gym.  The app helps you choose a workout plan, shows you how to do each exercise (in a highly visual animated gif-like style), and more.  They recently released a new version with lots of changes, including:

  • Some kind of audio guidance feature (wasn’t immediately understandable to us)
  • More step-by-step tracking for a workout (“do this workout” button
  • Slightly updated user interface: buttons, icons, typefaces.

Overall, there are some improvements, but we think there is room for a lot more.

 

For example, here’s the screen you see after tapping a particular workout.  We think there’s too much unformatted text here (if we recall correctly, there was less text in the previous version).  Text fills almost the entirety of the screen (iPhone 5), and most folks simply don’t read (old, but good information).  Further, the text is likely only useful to first or second-time users.  Repeat users (like us) have to swipe down to proceed.First thought would be to cut-back on the text, if possible.  Next thought would be to format it in such a way that it’s scannable (using bullets, paragraphs, boldness, etc.).  Another thought would be to hide most of the text and intuitively enable the user to reveal more, if they’re interested.

 

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In the following screen, we see a list of exercises that comprise the workout.  We find the images to be especially valuable here, and we’re not sure why they’re so small.  They could be significantly increased in size (probably 30% or so without even changing the app design), which we think would be a big improvement in the user experience (again, most folks don’t read and the images convey most of the information, at a glance, especially if the users, like us, have done the same workout many times before).

 

Photo-2

Lastly, here we’ve tapped on the “Barbell Bench Press” exercise, and we’re shown how to do it.  Great.  We’re also presented with a whole bunch of icons, which aren’t especially clear.  What do they do?

The top-right icon, for instance, shows an actual video of how to do the exercise.  It’s a really useful feature! And one of us used the app for one year before we knew it existed (we tapped the icon by mistake one day).

FitnessBuddy may want to consider:

  • Removing / consolidating some of the features
  • Re-organizing the features visually on the screen in such a way that what they do becomes more apparent.  Grouping them logically, for example.  Introducing a global menu system, for example.
  • Improving the icons / adding labels.

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Overall, we find the app very useful.  We think the company can significantly improve the user experience, accelerate new user adoption, and increase engagement with some additional investment in user interface design.

Modern, “Clean” and Simple Tools You May Want to Check Out

Tools2.124526

We love Freshbooks.  We use it send client invoices, track expenses, and more. Years ago we tried QuickBooks Online, assuming that a cloud-version of the super-popular small-biz accounting software had to be the best. WOW, we were wrong. It was (and, we hear, still is) a UI abomination – really really confusing, overly-complicated, and just not much fun to use. Freshbooks is where it’s at. Plus, they’re one of us: a fast-growing startup with an enviable “sticky” recurring-revenue model (who really wants to switch accounting software!?).
Sending e-mail campaigns for marketing purposes? Tried MailChimp? You really ought to take a look at Campaign Monitor. We’ve used MailChimp several times over the years. Folks rave about it. We’ve tried to get into it, but we just don’t get it. Inconsistent user-interface, super-complicated template editing, dozens of ways to do the same thing. The chimp branding is fun and cute, but we find it difficult to work with. On the other hand, Campaign Monitor is clean, consistent, and very straightforward.

We haven’t tried it yet, but lots of people are raving about ZenPayroll. Our experience with payroll products is that they’re generally awful – resembling old-school online banking systems. We’re really rooting for these guys and hope that they can finally help modernize this space.