Redesigned PRC Toolbox

We’re proud to announce that earlier this year, we wrapped up a fourteen month-long project with Prentke Romich Company (PRC), a leader in production of AAC (augmentative/alternative communication) devices. Their devices are used for communication by people who can’t speak. Most of their users live with autism, or cerebral palsy, or another condition that makes speech impossible.

In early 2016, we embarked on a journey to redesign a piece of their AAC software. Specifically, they wanted us to update the design of the “toolbox” area used by parents, teachers, and others. This is the part of the AAC device where crucial settings happen – like how a user interfaces with the AAC device (by touching it, by having it track their eyes, etc.) what appears on different screens, or how long a user has to press on a button before the press registers. Clearly, there were many challenges that our team had to think through in redesigning the toolbox, and many different user types that we needed to speak with (most toolbox users are fully able-bodied people – speech-language pathologists, teachers, parents, spouses, and caretakers).

Overall, the project was very successful (see redesigned toolbox menu screen above), and we received plenty of positive feedback from various types of users to validate the new design. Stay tuned, we’ll be sharing a more detailed case study of this project soon!

Redesigning FocusIT’s Pulse Software

We’re excited to announce that we’ve just wrapped up a project with FocusIT, the largest provider of CalyxPoint Hosted Service in the country and innovator of the Mortgage CRM, Pulse.

Pulse is a premium customer relationship management software for loan officers and other mortgage industry professionals. It provides robust marketing and lead management tools.

The Pulse Team came to Iteration Group with the goal of making the product easier and more efficient to use and, in so doing, helped expand its user base to include loan officers. This meant that existing screens would need to be streamlined to reduce redundancies and to emphasize the most important features.

In addition to streamlining workflows and making the system more intuitive, the FocusIT team asked Iteration Group to help drive customer engagement (afterall, it is a customer relationship management software). Iteration Group collaborated closely with the FocusIT loan officers, loan processors, and customers to identify critical touch points and put together a plan of execution on how to optimize them. As a part of this initiative, we also created e-mail templates that were tailored to customers’ needs and motivations.

After many iterations, we validated the designs with real users who expressed that the new designs exceeded their expectationsThe designs are currently in the hands of the FocusIT’s development team and is set to launch later this year.

User Heatmaps and Recordings with Hotjar

We recently stumbled across Hotjar, a simple-to-use tool that allows you to view how users are interacting with your site. Hotjar will create heatmaps (like the one below) that represent how users are clicking, tapping, and scrolling. The tool also provides recordings of real users as they navigate across your webpage (with mouse tracking too).

Of course, the tool alone will not give you all the answers around a user’s needs and expectations, but it’s an easy and insightful place to start.

Watch “What’s Next for Texting” By Yossi Langer

It’s up! Check out Yossi’s talk at Inman Connect San Francisco this past August, and don’t forget, if you want a copy of the presentation and full user interview notes, click here.

Feel free to leave us a comment below – we’d love to hear your thoughts and feedback.

Congrats to Our Client CoreLogic

Congratulations to our client, CoreLogic, who received an Inman Innovator Award in Technology for their Trestle dashboard!

We’ve been collaborating with CoreLogic on Trestle for several months. The Trestle dashboard allows brokers as well as tech companies to easily integrate data from multiple MLSs with agent tools and websites by creating a single standardized data feed.

1-800-PetMeds Launches Redesigned Website

Congratulations to our client, 1-800-PetMeds, who recently launched their redesigned website 1800PetMeds.com!

Early last year, the company asked Iteration Group to completely redesign and modernize their current e-commerce website (for desktop and mobile). The site is a leading online retailer of pet-related products and is responsible for the vast majority of the company’s revenue.  The project was led by Iteration Group UX Strategy expert, Jaime Levy, who carefully laid out and tested the new designs with the aim of improving important performance metrics.

1-800-PetMeds Director of Marketing, Alex Irvin stated that “The fresh, functional new responsive design was developed with ease-of-use for the customer as our top priority. […] Our customers will find great improvement in our navigation and check-out process, as well as a fresh presentation of all of our educational articles. ”

You can read the full press release here.

Clareity Security Releases New SSO Dashboard that has Customers Raving

Congratulations to our client, Clareity Security, who recently launched their new Single Sign-On Dashboard! Version 3.0 was released in October, and the feedback has been very positive with users raving that the new design is sleek, modern, mobile responsive and easy to navigate.

In their press release, Clareity states that:

With Iteration Group’s design expertise and Clareity’s knowledge of the real estate industry, the two teams collaborated to create the “dream dashboard” for agents, brokers and other real estate professionals.

Yossi Langer Presents “How to Uncover Your Next Million-Dollar Idea”

Iteration Group Principal and expert on product strategy and user experience design, Yossi Langer, was invited to speak at the 2015 ASI Power Summit this November in Dana Point, California where he presented “How to Uncover Your Next Million-Dollar Idea.”

The ASI (Advertising Specialty Institute) Power Summit is an exclusive conference for influential business leaders and decision makers within the promotional products industry (a $20.5 billion dollar market here in the U.S.).

Following his presentation, Yossi led a workshop where executives and staff members from leading companies within the industry discussed how to create great ideas from scratch.

Special shoutout to the ASI Summit team who put together this fantastic event and allowed us to be a part of it.

A Note About Initial UX Thoughts and Observations

Sometimes we are asked by clients to provide some initial thoughts, observations, and feedback regarding the user experience of their existing web site, web application, or mobile app.

Path of Least Resistance

Users have figured out a shortcut from one building to another – right through the plants! If it were time to re-do the landscaping, would you put up a sign (No Walking Here!) or install a set of stairs? Source: BadDesigns.com

In the spirit of imparting a sense of how we think and how we work, we’re happy to do so.  But, we always caveat our comments by saying that normally, we would first want to spend some time:

  • With you, the client, better understanding the situation, what users have told you about what they like and don’t like, what you think is working / not working, what is the business trying to accomplish, etc.
  • With users, listening to what they have to say about the application, what they like, what they dislike, how it fits into their life, how they think it can be improved, etc.
  • Looking at competing / similar / adjacent applications. What can we learn from the similar products that have been designed, built, released, and refined many times over many years? What do we think about them? What do these products tell us about what we want and what we don’t want? What do users tell us about these products? How do these similar products actually perform when presented to users?

While we are user experience design professionals who can apply web and mobile design best practices and also have strong intuitions (due to our experience designing dozens of products over the years) around how to improve usability, we believe that domain expertise (e.g. knowing the business inside-and-out) and listening carefully to users is critical to designing a great tool to make the user’s life easier.

 

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Looking for a UX Designer?

Iteration Group is a “boutique” firm that works with a small number of clients, helping them with expert UI / UX Design and App Development for web and mobile.

We work closely with large consumer and enterprise brands to help them nail their product vision, distill their rough product ideas into concrete product designs, create wireframes, create final designs, build prototypes, build-out their products, and more.

Our clients are in Financial Services, E-commerce, Healthcare, Education, Ad Tech, Loyalty, Food Service, Entertainment, and other industries.